@font-face{font-family:Figtree;src:url(/assets/Figtree-Regular-BXlfq45U.ttf)format("truetype");font-weight:400;font-display:swap}@font-face{font-family:Figtree;src:url(/assets/Figtree-Medium-WcTIlEpo.ttf)format("truetype");font-weight:500;font-display:swap}@font-face{font-family:Figtree;src:url(/assets/Figtree-SemiBold-DW-Ckl-c.ttf)format("truetype");font-weight:600;font-display:swap}@font-face{font-family:Figtree;src:url(/assets/Figtree-Bold-DnOunCQ_.ttf)format("truetype");font-weight:700;font-display:swap}@font-face{font-family:Figtree;src:url(/assets/Figtree-ExtraBold-CxMXjVFN.ttf)format("truetype");font-weight:800;font-display:swap}:root{--white:#fff;--ink:#141414;--black:#000;--red:#cb4a3a;--muted:#4a4a48;--surface:#f2f2f2;--edge:#8a8a88;--rule:#dddddc;--bg:var(--black);--fg:var(--white);--sub:#9c9c98;--hair:#ffffff0f;--line:#ffffff24;--font:"Figtree", "Segoe UI", system-ui, sans-serif;--ease-brut:cubic-bezier(.65, 0, .35, 1);--ease-out:cubic-bezier(.16, 1, .3, 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var(--red);background:#cb4a3a17;margin-top:clamp(3rem,5vw,4.5rem);padding:clamp(1.75rem,3vw,2.5rem) clamp(2rem,3.5vw,3rem)}.callout-key p{max-width:62ch;font-size:clamp(1.1rem,1.8vw,1.35rem);font-weight:500;line-height:1.55}.callout-key em{font-style:italic}.serp{border:1px solid var(--line);flex-direction:column;gap:10px;margin-top:2rem;padding:14px;display:flex}.serp-tag{letter-spacing:.12em;text-transform:uppercase;color:var(--sub);margin-bottom:6px;font-size:.6rem;font-weight:700;display:block}.serp-ai{border:1px solid var(--red);background:#cb4a3a1f;height:56px;padding:8px 10px;overflow:hidden}.serp-ai .serp-tag{color:var(--red);margin:0}.serp-result .serp-bar{background:#ffffff38;width:100%;height:10px;display:block}.serp-result-top .serp-bar{transform-origin:0;background:#ffffffd9;width:52%}.journey{border:1px solid 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strong{color:var(--fg);font-weight:700}.post-body .post-lead{font-size:1.3rem;line-height:1.6}.post-body .post-takeaways{border-left:3px solid var(--red);padding:.4rem 0 .4rem 1.5rem}.stat-source{letter-spacing:.06em;text-transform:uppercase;color:var(--sub);margin-top:.6rem;font-size:.72rem;font-style:normal;display:block}.stat-source a{color:inherit;text-underline-offset:2px;text-decoration:underline}.stat-source a:hover{color:var(--red)}@media (width<=1200px){.topbar-nav{gap:1.4rem}}@media (width<=860px){.lf-checks{grid-template-columns:1fr}.cta-tertiary{align-self:flex-start}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.marquee-track,.hero-scroll svg{animation:none}*,:before,:after{transition-duration:.01ms!important;animation-duration:.01ms!important}}